Advertising Opportunities

Advertising Opportunities

Ground Advertising

Advertising at Kingspan Stadium creates a positive brand association between your company and Ulster Rugby, positioning your brand at the forefront of people’s minds. Through perimeter and ground advertising businesses can attract the attention of up 18,000 supporters who follow Ulster Rugby at Kingspan Stadium and thousands more world-wide who watch the games on television.

The range of advertising options offered by Ulster Rugby, can all be customised to target different markets to ensure that the goals of your company are met with success.

To advertise at Kingspan Stadium please contact Mark Brooks on 07483 945 330 or email

Programme Advertising

Our match day programme is a first class publication and the ideal vehicle to create brand awareness and association with Ulster Rugby, it’s supporters and corporate clients. With the flexibility to change your advert on a weekly basis, you can convey key messages and up-to-date special offers to the Kingspan Stadium crowd who are a strong “ABC 1” audience.

As of the 2020/21 season, we have produced a digital programme, which is available to view for free and attracts an average of 8,000 views per match.

To advertise in our match programme please contact Damian Kelly on 028 9049 3222 or email

Online Advertising

Ulster Rugby offers clients a wide range of advertising options, each of which can be customised to target different markets in order to achieve your organisational goals. We have a strong online presence, with over 200,000 people visiting this website per month. Online advertising services include performance tracking and a full analytical report upon completion.

This is your opportunity to connect directly with our far reaching, family-friendly, fully-engaged audience of almost 1 million digital users each and every month. Ulster Rugby can offer clients homepage and content page MPU spaces, webpage sponsorship and digital programme advertising throughout the Ulster Rugby website. Advertising space can be booked on a monthly or season long basis and is charged at a CPM rate.

For further information or to access a digital rate card, please contact Damian Kelly on 028 9049 3222 or email

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