Media Guidelines and Accreditation

Media Guidelines and Accreditation

Media Enquiries

All media enquiries, and interview requests, for the Senior Men’s and Academy teams should be directed to Senior Communications Manager, Robyn McMurray (robyn.mcmurray@ulsterrugby.com). 

Requests for the Senior Women’s team, Age Grade teams, and Rugby Development enquiries, should be directed to Communications Manager, Alex Keery (alex.keery@ulsterrugby.com).  

Under no circumstances should members of the media contact players, coaches, or management directly whether verbally, via social media, or any other medium/platform. If this request is not observed, it could result in co-operation with your organisation being withdrawn and your accreditation rescinded.  

If you are not media, or have a general enquiry, please email: Standup@ulsterrugby.com 

Media Accreditation

Only individuals who fulfil the following criteria will be considered for media accreditation: 

  • Journalists, broadcasters, and television/radio reporters employed by a recognised media outlet with NI, ROI, UK-wide and/or worldwide reach. 

  • Recognised media outlets are defined as those who are registered with the Independent Press Standards Organisation (IPSO), Press Council of Ireland, or equivalent recognised professional body in the relevant territory.   

  • Freelancers must have a letter from a Commissioning Editor/Head of Sport/Head of News, or equivalent, of the recognised media outlet they are producing content for stating that they are a representative of the outlet when accredited in its name – and this Commissioning Editor/Head of Sport/Head of News, or equivalent, must be an employee of an organisation which meets the criteria, as set out above. 

  • Applicants may be asked to provide supporting evidence, which includes, but is not limited to: Rugby Writers Ireland membership (or equivalent in own territory); cuttings of, or hyperlinks to, three by-lined articles of work published by a recognised media outlet in the past 12 months; a commission for the current season by a recognised media outlet; and/or a remittance note from a recognised media outlet for paid work published in the previous season.   

  • Accreditation will be issued at the discretion of Ulster Rugby, and the club retains the right to refuse media accreditation – or withdraw accreditation – at any time. We also reserve the right to update this Media Accreditation policy at any time.  

  • We are unable to offer media accreditation to bloggers or individuals running fan websites. 

  • Photographer accreditations for Kingspan Stadium are restricted to ensure a safe and comfortable working environment.

Ulster Rugby will send accreditation details for home games on a match-by-match basis via it's media mailing list.

Mailing List

Accredited media can request to be added onto Ulster Rugby’s mailing list for weekly media schedules, including at-game access, press releases, and other media opportunities. To be added to this mailing list, please contact Robyn McMurray (robyn.mcmurray@ulsterrugby.com).  

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