Covering upcoming home games between Ulster and Welsh side Cardiff Rugby, Italian opposition, Benetton Rugby, and Interpro rival Leinster, the collaboration will see Game of Thrones Studio Tour bring the Iron Throne to Kingspan Stadium - home of Ulster Rugby - to create a once-in-a-lifetime photo-opportunity and offer fans attending the game a chance to win Game of Thrones Studio Tour tickets and merchandise.
The visitor attraction, which recently celebrated its second birthday, will also share social media content with Ulster Rugby and provide an exclusive discount code for fans to experience the family-friendly world-class visitor attraction for themselves.
Situated along the Dublin-Belfast corridor, Game of Thrones Studio Tour invites guests to explore actual Game of Thrones film sets including Kings Landings, Winterfell and Dragonstone, authentic screen-used props, over 150 stunning costumes, opulent weapons like the Catspaw Dagger and Long Claw, interactive screens, and various behind-the-scenes elements that contributed to the creation of the acclaimed HBO TV series.
The visitor attraction has also just launched new daily Belfast coach service that will depart from the Visit Belfast Welcome Centre three times a day at 9.30am, 11am, and 2pm, while a Dublin coach service will leave once per day.
Ulster Rugby competes in the BKT United Rugby Championship and Investec Champions Cup, and recently marked the 100th anniversary of its home ground.
Sam Harding, Game of Thrones Studio Tour’s Managing Director said: “This is an exciting opportunity for Game of Thrones to be involved with the legendary Ulster Rugby brand, and its team of local and international stars.
“While Games of Thrones and the sport of rugby may seem worlds apart, they both share certain themes and elements that resonate with audiences, including loyalty, competition, resilience, and tradition. We are looking forward to bringing this connection to life at the iconic Kingspan Stadium.”
Keith Shorten, Head of Commercial at Ulster Rugby, said: “I’ve no doubt our fans will be excited to sit on the Iron Throne here at the home of Ulster Rugby. Game of Thrones is such an iconic part of Northern Ireland’s story. Many visiting supporters come to Belfast for games throughout the year, and with this partnership they will be able to learn more about Game of Thrones Studio Tour and include it in their itinerary.
“Game of Thrones Studio Tour and Ulster Rugby will together offer fans a unique and exciting opportunity to engage with two much-loved cultural phenomena in Northern Ireland.”
Game of Thrones Studio Tour and the Iron Throne will be at Kingspan Stadium on:
· Friday 19th April (vs Cardiff)
· Friday 26th April (vs Benetton)
· Saturday 18th May (vs Leinster)
For more information, new daily bus schedules from Belfast and Dublin, and to buy tickets for the world’s only official Game of Thrones Studio Tour, visit www.gameofthronesstudiotour.com
