Established in 2006, TOWARD supports leaders, teams and organisations to build high performance cultures. The company’s highly skilled, global network of coaches facilitates the development of purposeful, resilient, and authentic leaders through their bespoke coaching and leadership development programmes.
TOWARD partners with organisations such as Concentrix, BBC, NatWest, Sainsbury's, Baillie Gifford and AIB, and is delighted to invest in the ongoing development of Ulster Rugby.
As part of the deal, TOWARD branding will feature in the coaches' box at Kingspan Stadium - the heart of decision making on Ulster Rugby match days. TOWARD will also support Ulster Rugby in leadership development and coaching within the organisation.
Johnny Parks, Founder and Director of TOWARD, commented:
“We’re incredibly excited to support Ulster Rugby as they continue to build a culture of excellence and success. Our passion lies in coaching individuals and teams to unlock their potential and discover their true purpose. This partnership is a natural extension of our values, and we look forward to contributing to the future of Ulster Rugby.”
Hugh McCaughey, CEO at Ulster Rugby, added:
“At Ulster Rugby, we recognise that success on the pitch is built on strong leadership, teamwork, and a high-performance culture. Our partnership with TOWARD reflects a shared commitment to nurturing these qualities, and we are excited to work with a company that has such a proven track record in developing leaders and unlocking potential.”
For more information on TOWARD please visit www.towardltd.com.