Award winning BMW Retailer teams up with Ulster Rugby. Pictured L-R is Keith Craig, Sales Director, Bavarian BMW with Roger Wilson, Franco van der Merwe and Louis Ludik.
The three year partnership will see the award winning BMW retailer supply Ulster Rugby players and officials with a selection of cars from across the BMW range including the brand new 4-series Coupe and X5 SUV.
The exclusive agreement ensures Ulster Rugby players including Roger Wilson, Franco van der Merwe and Louis Ludik will arrive at Kingspan Stadium in BMW’s new models, featuring BMW’s latest products and technologies.
Joe Rogers, Managing Director at Bavarian BMW, said: “We are delighted to be announced as the official car supplier to Ulster Rugby. It provides us with a unique opportunity to support Ulster Rugby and help drive the team to success both on and off the pitch.
“Ulster Rugby’s range of vehicles uses the latest BMW technologies with every detail and feature designed to deliver a premium driving experience that will ensure players arrive for the big match raring to go.”
Fiona Hampton, Head of Sales & Marketing at Ulster Rugby, said: “As an award-winning BMW retailer, Bavarian's expertise, knowledge and commitment to delivering results, make them the ideal official car partner of Ulster Rugby.
“The vehicles have proved to be very popular with the players, who are thoroughly enjoying their BMW ownership experience thanks to Bavarian BMW.”