More products, improved availability and greater access to official merchandise across the province
Ulster Rugby and Life Style Sports have completed a review of our retail offering, with a renewed focus on making it easier than ever for supporters to access official Ulster Rugby merchandise.
The changes, which will take effect from September 2026, are designed to ensure fans have access to more products, improved stock availability and a wider range of sizes, while also providing additional ways to shop across the province.
As part of the updated retail approach, the Ulster Rugby Store at Affidea Stadium will continue to open every Friday from 10:00am to 5:00pm, as well as on all home match days. The store will also open for key events throughout the year, including Domestic Finals, IRFU fixtures, Open Training Sessions, Family Fun Days, Final Watch Parties and major kit launches.
With the majority of Ulster Rugby's home fixtures taking place on Fridays, supporters will continue to have regular opportunities to visit the stadium store, browse the latest ranges and take advantage of exclusive discounts.
Season Ticket Members will continue to receive 10% off in-store purchases at the Ulster Rugby Store, building on the successful 20% launch offer that was available during the recent 2026/27 kit launch period.
In addition to the stadium store, supporters will have even greater access to official merchandise through Life Style Sports stores across the province, selected independent retail outlets and online 24 hours a day via the Official Ulster Rugby Shop.
The updated retail model aims to ensure Ulster Rugby merchandise is available to more supporters, in more locations, with improved product availability throughout the season.
For those unable to visit Affidea Stadium, the full range of official Ulster Rugby merchandise remains available online through the Official Club Store, allowing supporters to shop anytime, anywhere.
